Job Purpose

To grow sales by maintaining and building digital marketing networks and customer base as well as managing and coordinating operations of the digital marketing team.

Duties and Responsibilities

Digital Marketing

  • Come up with a digital strategy, to lead in strategy development and delivery of Digital Marketing campaigns to various audiences across multiple digital channels.
  • Provide functional expertise, and best practices and recommendations regarding the execution of Digital marketing campaigns.
  • Apply expertise to demonstrate how digital communications can improve, reach and enhance effectiveness of company’s marketing campaign content.
  • Manage marketing campaign strategy and content development and delivery across multiple websites, all the company’s social media platforms and other digital channels.
  • Manage and push both the company’s and C.E.O’ s brands across all digital marketing platforms.
  • Lead generation, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content (including offers).
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of the industry developments, particularly developments in online marketing.
  • Constant research on new trends in the real estate industry and advise the management accordingly.
  • Generate daily leads, budgeting on all campaigns, follow-ups of all campaign and giving an ROI report on what stations and channels to maximize on.
  • Manage company blogs, coordinate external eyes, ensure 24hrs online support through chat line and all others; work with existing external website developers.
  • Ensure 100% conversion of all leads generated.
  • Do a link and develop partnerships with other sectors e.g. Banks and others.

Social Media Coordination

Areas of coverage will be: Various Facebook pages including diaspora pages, twitter, YouTube, Google+, Skype, Pinterest, Instagram, Skype, LinkedIn and others.

  • Maintain social media presence.
  • Come up with creative content and ideas to trend on social media (viral and digital marketing strategies.)
  • Coordinate web etiquette to ensure delivery of the right message online, communicate to people, stimulate discussion, encourage debate, real-time content writing, online chats (discussions and interactions).
  • Manage company’s television documentaries and other coverage.
  • Press release for internal events and events we sponsor.
  • Monitoring of the social media activities.
  • Respond and react to changes within social media networks.
  • Advise on use of new media techniques for maximizing market presence.
  • Create and maintain relevant social media accounts.
  • Keep track of social media trends and competition.
  • Deliver monthly reports within statistics and results for each account.
  • Grow followers in all social media platforms.
  • Hype company’s events to ensure a huge attendance-pull worthy crowd.
  • Update website with state-of-the-Art photos, impressions, videos and content; the website must have a high-end image.
  • Manage CEO blogs.
  • Manage all company’s SBUs social platform
  • Manage the entire digital marketing team

Design and Artwork

  • Develop graphics and video strategy for the company.
  • Monitor all banners posted in all social media platforms.
  • Work on concept and produce artwork as requested.
  • Update all project photos.
  • Post themed photos upon request on social media daily.
  • Coordinate with the Social Media team on Animations and 3D productions.
  • Ensure all events have proper banner and adverts as per the calendar of events.
  • Come up with creative concepts to be used online.

Communication

  • Support team members on technical knowledge of social media.
  • Support all Digital-Social media activities across media both press and print.
  • Press release for interviews and events.
  • Work on all publications and editing.
  • Support the rest of the team upon request.

Requirements – Knowledge, Skills and Experience

  • Degree in Marketing, PR & Communications or any other related field
  • Additional training in social media and online marketing will be an added advantage.
  • Minimum 5 years hands on experience in Digital and Online Marketing
  • Confidence in working independently with no or minimum supervision
  • Pleasant & Positive Attitude
  • Ability to work in a team environment
  • Strong problem-solving skills
  • Strong attention to detail
  • Ability to engage and motivate others
  • Drive to achieve results
  • Should also be proactive, confident, ambitious and focused
  • Excellent customer service skills
  • Excellent communication skills; both written and oral
  • Professionalism
  • Accountability
  • Computer literate

How to Apply

If you believe you have high performance culture, positive mental attitude and are self-driven, kindly apply using this given link;  https://optivenjobapi.optiven.co.ke/optivenJobAPI/public/  on or before 25th September 2020.

NB: We do not charge for job applications and interviews. Canvassing will lead to automatic disqualification

 

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