Nakuru County, strategically located 150 kilometers from Nairobi, Eldoret, and Nyeri, is quickly emerging as one of Kenya’s most promising investment destinations. Renowned for its natural beauty and rapid urban development, Nakuru has been recognized by the United Nations as the fastest-growing town in Africa. With its ideal location and business-friendly environment, Nakuru is capturing the attention of local and international investors alike.
Why Invest in Nakuru
Recent findings from multiple institutions highlight Nakuru’s steady rise as the most preferred region for investment in Kenya. In a survey released by the Institute of Economic Affairs, Nakuru was ranked the easiest place to start a business compared to five other major urban areas.
This ranking was driven by the county’s reduced tax burden, which has made it an attractive destination for entrepreneurs. The county received an impressive overall score of 89 in the tax sub-cluster, far ahead of Eldoret (78), Machakos (67), Kisumu (64), and even Nairobi and Mombasa (56).
Moreover, a report revealed that Nakuru’s land sector recorded an annual capital appreciation of 8.8%, driven by growing demand for residential land. The County Land Price Report 2018 showed that land prices in Nakuru increased by an average of 12.7% in 2017, cementing its reputation as a profitable destination for real estate investors.
The World Bank Survey of 2015 further reinforced Nakuru’s potential, with the county’s GDP per capita at $1,413—the fourth highest in Kenya after Kiambu, Nyeri, and Kajiado.
A Growing Agricultural Hub
Agriculture is at the heart of Nakuru’s economic strategy. Governor Lee Kinyanjui emphasizes that farming is a proven path to prosperity and a key driver of growth. His administration has launched initiatives to revive pyrethrum, avocado, and macadamia farming, creating vast opportunities in agro-processing, farm servicing, and food retailing.
Most residents are smallholder farmers cultivating on parcels of land less than two hectares, making agriculture a vital component of the county’s inclusive economic growth. “Agriculture remains the surest bet for creating decent jobs, especially for the youth,” says Governor Kinyanjui.
Infrastructure Development – A Game Changer
Nakuru’s infrastructure development is rapidly transforming the county into a prime business hub. The extension of the Standard Gauge Railway (SGR) to Naivasha and the establishment of an industrial park promise to unlock numerous opportunities for both local and foreign investors.
The recent expansion of the Nakuru-Nairobi highway and the upgrading of roads connecting various suburbs have further enhanced accessibility. According to County Trade and Industrialisation Executive Peter Keteinya, the ongoing construction of a 22-kilometer road stretch, set for completion soon, will open up key sectors such as agriculture and hospitality.
Why Now is the Best Time to Invest in Nakuru
Nakuru’s unique combination of strategic location, robust economic growth, and infrastructure development makes it a top investment destination. What was once a quiet town has transformed into a significant player in Kenya’s economic landscape.
Conclusion
Investing in Nakuru now means positioning yourself at the heart of a growing economic hub. With the county’s rapid development and numerous opportunities across various sectors, early investors stand to gain substantial returns. Don’t miss out—Nakuru is the place to watch, and the time to invest is now.
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Email: info@optiven.co.ke
https://www.optiven.co.ke/properties/ushindi-gardens-nakuru/
